Tuesday 17th March 2026 - 10706 Beaver Dam Road
This presentation is about the status of ATSC3.0 television standard
Your Presenter: Mark Aitken SVP at Sinclair Broadcast Group/President of ONE Media
RSVP - perrypriestly1823@gmail.com
Join Us!
TUESDAY
March 17th, 2026
Time: 12:00 - 2:00 PM
Location: Sinclair Broadcast Group, 10706 Beaver Dam Road, Hunt Valley (Cockeysville), MD 21030.
ALL WELCOME!
Attendance does not require membership; however, we kindly request that you register in order to facilitate accurate calculations for lunch arrangements.
This presentation is about the status of ATSC3.0 television standard
ATSC 3.0 (NextGen TV) is now on the air in more than 75 U.S. markets, reaching approximately 76% of U.S. television households as of early 2026 yet adoption remains limited. While offering 4K and interactive features, it faces challenges from mandatory 1.0 simulcasting (until at least July 2027), limited TV manufacturer support, and consumer complaints over DRM encryption. This presentation will explain the current state of the ATSC 3.0 transition and some of the misunderstood issues surrounding DRM. ATSC 3.0 is the next generation terrestrial broadcast system designed from the ground up to improve the television viewing experience with higher audio and video quality, improved compression efficiency, robust transmission for reception on both fixed and mobile devices, and more accessibility, personalization and interactivity. The ATSC 3.0 standard is defined in a suite of more than 20 Standards and companion Recommended Practices.
This presentation promises to be highly informative, and all members are strongly encouraged to attend, regardless of whether they work in television or radio. Your participation is highly valued and will contribute to the overall success of the event.
PLEASE REGISTER NOW. Join The Meeting Remotely Here
Your Presenter:
Mark Aitken
SVP at Sinclair Broadcast Group/President of ONE Media
Mark Aitken joined Sinclair Broadcast Group in 1999 and is Senior Vice President of Advanced Technology, having responsibility for the development and deployment of NextGen technologies such as ATSC 3.0, D2M, B2X, and 5G. Mr. Aitken joined Sinclair with 25 years of industry experience with CCA Electronics and COMARK.
Mr. Aitken serves as President of ONE Media, Sinclair’s Innovation subsidiary. He currently serves as a Board member for the Advanced Television Systems Committee (ATSC) and the Advanced Television Broadcast Alliance (ATBA). He is a past Board member for Saankhya Labs (Indian based chip designer and SDR leader), now part of Tejas.
He is a recipient of several prestigious industry awards including the 2008 “Broadcasting and Cable Technology Leadership Award”, 2013 recipient of the ATSC "Bernard Lechner Outstanding Contributor Award", 2018 awardee of “Future's Industry Innovator Award”, the NAB “2018 Television Engineering Achievement Award”, the 2019 ATBA Award for “Perseverance and Endurance”, the 2020 “TVOT (TV of Tomorrow) Leadership Award” and was named a Fellow of SMPTE in 2023.
Mr. Aitken is a member of the Association of Federal Communications Consulting Engineers (AFCCE), the Institute of Electrical & Electronic Engineers (IEEE) and the Society of Motion Picture & Television Engineers (SMPTE).
PLEASE REGISTER NOWJoin the Meeting Remotely Here
On-site lunch is graciously being provided by the Sinclair Media Group.